We help independent businesses work better — building websites, cutting unnecessary costs, and automating the admin that eats your week. No fixed packages, no corporate price tag — we work with whatever budget you've got, however you'd rather pay.
Turn your online presence into a sales tool, not just a shopfront.
Replace unnecessary subscriptions and manual processes with one system you own.
Automate the repetitive tasks that quietly eat into your week.
You didn't wake up wanting a website. You woke up wondering why you're so busy but not making enough. Here's where that usually comes from.
Customers search online before they buy. Without a proper website, people can't find you, don't quite trust you, and enquiries go to whoever they find first — usually a competitor.
Most businesses already have something — the real question is whether it's actually bringing customers in, or just sitting there.
Booking systems, registration platforms, forms, CRMs, email tools — and hosting. Some firms quietly overcharge for basic hosting too, small monthly fees that add up to real money over a year, often without anyone noticing.
Replying to enquiries, chasing payments, filling out the same paperwork — hours disappear every week that could be spent running the business.
Answer a few quick questions and get a rough idea of what could be freed up for your business — in money, and in time.
Fill in the fields and hit calculate to see your estimate.
A rough guide, not a fixed quote. We'd still charge something for hosting or support, so this assumes roughly half of your current hosting & software costs could realistically be saved, and that most — not all — of your admin time could be freed up.
Get Your Free Business Review →Dealo is run by Dean, whose day job was leading software testing and quality for a global technology company operating at massive scale — helping shape automation strategy, engineering standards and modern ways of working for platforms used by millions.
Dealo brings that same standard to independent businesses: the same eye for what's actually broken, the same rigour for how it gets fixed — without the overhead or cost of a large agency.
A proper website, and the manual processes behind it automated away — payments, bookings, sign-ups, whatever's eating your time. Built around your business, whatever that business is.
A custom site for whatever you do, built around how you actually work — not squeezed into a theme. Stuck on what it should even look like? We'll guide the design from scratch.
Spreadsheets, paper forms & bank transfers replaced with a system that runs itself — spotted and fixed by someone who tests software for a living.
We've got a dedicated page for club websites, tournament software and player recruitment — built specifically around how grassroots clubs run.
See our football page →A quick conversation about your business, what you need, and what's not working currently.
Whether it's a new website, an automated system, or fixing what's already costing you — we build it around you, with regular check-ins as it comes together. Not sure exactly what you need? That's exactly where we help most.
Live, working, and kept up to date — so you can focus on running the business, not managing the tech.
This is the same pattern whatever the business — replace paper, spreadsheets and back-and-forth messages with one online system built around how you actually work.
Result: hours of manual reconciliation per camp reduced to a glance at a dashboard.
Illustrative example — this shows the approach, it isn't a completed project.
All of this is proven in grassroots football — a full club website, tournament software running live festivals, and a player recruitment platform.
See our football page →A brochure site, a booking system, and automating a manual process all cost different amounts, for different reasons. We're a small, local operation ourselves — not a big agency with a rate card — so we'd rather have an honest conversation about your budget than force you into a package that doesn't fit.
Cost comes down to how much custom design and functionality you need — from a straightforward site through to one with bookings, payments or a members' area.
Depends entirely on what's being automated. We'll review what you're doing manually today — forms, spreadsheets, payments — and quote against that specifically.
Hosting, updates and maintenance can be a one-off build with occasional support, or a small monthly retainer if you'd rather it was all handled for you.